Writing engaging copy your visitors will love

Like most design agencies we rely on copy being supplied by the client, after all it’s the client that knows their product right? Well in most situations the quality of copy that arrives leaves a great deal to be desired. So we thought we’d try and help and put together a few helpful tips when writing your copy.

Good quality copy is vital on two levels, a user level (the physical person reading your site) and on an SEO level, Google amongst others wants to index your site for the correct search terms, and it’s your copy that will help them do this so it’s worth putting a little thought into it.

1. Write intuitively and try not to be too focused on keyword density. Writing good quality copy that is relevent to your product or service is far more important than trying to drop in as many keywords and phrases as you can squeeze in.
2. Research your product or service before you start writing. By knowing your product or service inside and out you’ll be better placed to write copy that your customers (and Google) will understand and respond to.
3. Don’t waffle, stay on subject. It’s easy to get carried away when writing copy, but what works best online is concise writing that stays on topic.
4. Don’t plagiarise your copy from other sites. This ‘could’ get you sandboxed by Google for duplicating content, and apart from the negative SEO side of things, it’s unethical and unoriginal - create your own!
5. Spellcheck your work. Spelling mistakes in your copy WILL cost you business as it looks unprofessional and shows a lack of attention to detail on your part. Watch out for American spellings of words and make sure you amend any words to the English version i.e. realized or realised

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