Interesting article on web page ‘heat maps’

Some of you may find this interesting, and it also re-inforces certain key strategies when designing websites - the positioning of key page elements such as the branding, search box and promotional tiles.

From the article - “This study examines eye movement patterns of users browsing or searching a 1-column and 2-column news article on a web page. The results show a higher number of fixations for information in the second column of an article than for the same information in the lower portion of a single column. In addition, the typical “F” pattern appeared in the left column of the 2-column layout, but not in the right column. Users also fixated more on other page elements, such as ads, when they were browsing than when they were searching.”

For the full article including heat map images click the link below:
http://www.surl.org/usabilitynews/101/column.asp

Popularity: 100% [?]